{"id":21154,"date":"2026-03-31T11:41:19","date_gmt":"2026-03-31T08:41:19","guid":{"rendered":"https:\/\/funky.ong\/?page_id=21154"},"modified":"2026-06-10T12:53:10","modified_gmt":"2026-06-10T09:53:10","slug":"shift","status":"publish","type":"page","link":"https:\/\/funky.ong\/en\/shift\/","title":{"rendered":"SHIFT"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img width=\"1700\" height=\"700\" src=\"https:\/\/funky.ong\/wp-content\/uploads\/2026\/03\/funky-citizens-shift-banner.jpg\" alt=\"\" class=\"wp-image-21156\" srcset=\"https:\/\/funky.ong\/wp-content\/uploads\/2026\/03\/funky-citizens-shift-banner.jpg 1700w, https:\/\/funky.ong\/wp-content\/uploads\/2026\/03\/funky-citizens-shift-banner-768x316.jpg 768w, https:\/\/funky.ong\/wp-content\/uploads\/2026\/03\/funky-citizens-shift-banner-1536x632.jpg 1536w, https:\/\/funky.ong\/wp-content\/uploads\/2026\/03\/funky-citizens-shift-banner-18x7.jpg 18w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 32px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-7d812b4c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-luminous-vivid-amber-background-color has-background has-text-align-center wp-element-button\"><strong>aprilie 2026 &#8211; octombrie 2027<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><style>\n#page-title {\ndisplay:none;\n}\n.block-content {\npadding-top: 10;\n}\n<\/style><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-luminous-vivid-amber-color has-text-color has-link-color wp-elements-b31452d0ab60a46d6a7fcf75e518d591\"><strong>Ce este SHIFT?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>SHIFT (Shaping Informed Frameworks for Trust)<\/strong> este un proiect european care construie\u0219te o component\u0103 esen\u021bial\u0103 ce lipse\u0219te din majoritatea ini\u021biativelor ce r\u0103spund la dezinformare: dep\u0103\u0219e\u0219te simpla detectare a nara\u021biunilor false, pentru a testa ce func\u021bioneaz\u0103 efectiv \u00een combaterea acestora \u0219i pentru a produce contra-nara\u021biuni ce se pot r\u0103sp\u00e2ndi cu aceea\u0219i eficien\u021b\u0103.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen 13 \u021b\u0103ri din UE \u0219i din vecin\u0103tate, SHIFT investigheaz\u0103 modul \u00een care dezinformarea remodeleaz\u0103 \u00eencrederea public\u0103 \u0219i dezvolt\u0103 strategii scalabile pentru a inversa impactul acesteia. Proiectul combin\u0103 cercetarea transna\u021bional\u0103 \u0219i segmentarea comportamental\u0103 cu testarea de campanii \u00een scenarii reale pentru a \u00een\u021belege ce schimb\u0103 angajamentul publicului \u0219i de ce.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Dup\u0103 ce sistemele de avertizare timpurie arat\u0103 ce nara\u021biuni se r\u0103sp\u00e2ndesc, SHIFT r\u0103spunde prin dezvoltarea de interven\u021bii care rezoneaz\u0103 dincolo de bulele informa\u021bionale \u0219i dep\u0103\u0219esc \u00een mod m\u0103surabil con\u021binutul d\u0103un\u0103tor.<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-luminous-vivid-amber-background-color has-text-color has-background has-link-color wp-elements-03ac09027b5580232f1062b914bb0bc6 wp-block-paragraph\"><strong>SHIFT utilizeaz\u0103 metodologia &#8222;Impact Engineering&#8221; <\/strong>conceput\u0103 pentru a testa, m\u0103sura \u0219i pentru a avansa strategii de comunicare cu impact real. Societatea civil\u0103, mass-media \u0219i partenerii de cercetare co-dezvolt\u0103 instrumente \u0219i materiale pentru a reconstrui trac\u021biunea public\u0103 \u00een direc\u021bia unui discurs constructiv.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-luminous-vivid-amber-color has-text-color has-link-color wp-elements-4a8bb41aa65d4a277c6d6101cecdbdec\"><strong>Cui se adreseaz\u0103 SHIFT?<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SHIFT se adreseaz\u0103 \u00een principal:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>comunicatorilor civici, jurnali\u0219tilor \u0219i grupurilor de advocacy care au nevoie de metode mai eficiente de angajare public\u0103;&nbsp;<\/li>\n\n\n\n<li>institu\u021biilor de politici publice care necesit\u0103 strategii scalabile de r\u0103spuns la amenin\u021b\u0103rile la nivel de nara\u021biuni;&nbsp;<\/li>\n\n\n\n<li>actorilor la nivel na\u021bional \u0219i european care lucreaz\u0103 pe rezilien\u021ba informa\u021bional\u0103 \u0219i pluralismul media;&nbsp;<\/li>\n\n\n\n<li>organiza\u021biilor societ\u0103\u021bii civile care produc con\u021binut de calitate, dar nu reu\u0219esc s\u0103 ajung\u0103 dincolo de baza lor de sus\u021bin\u0103tori existen\u021bi;&nbsp;<\/li>\n\n\n\n<li>publicului larg (&#8222;missing middle&#8221;) care nu este ostil \u00een fa\u021ba informa\u021biei credibile, ci vulnerabil la nara\u021biuni polarizante.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-luminous-vivid-amber-color has-text-color has-link-color wp-elements-acb726c53906ded72eec67c7815c35a9\"><strong>Ce activit\u0103\u021bi concrete sunt incluse \u00een proiect?<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SHIFT combin\u0103 cercetarea riguroas\u0103 cu experimentarea practic\u0103 prin:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>analiz\u0103 narativ\u0103 \u0219i de audien\u021b\u0103 \u00een multiple \u021b\u0103ri, folosind metode armonizate;&nbsp;<\/li>\n\n\n\n<li>experimentare comportamental\u0103 \u0219i teste A\/B pentru contra-nara\u021biuni;&nbsp;<\/li>\n\n\n\n<li>implementarea a peste 30 de interven\u021bii pilot prin canale media \u0219i ale societ\u0103\u021bii civile;&nbsp;<\/li>\n\n\n\n<li>maparea modului \u00een care dezinformarea remodeleaz\u0103 sistemele de credin\u021be, formarea \u00eencrederii \u0219i ra\u021bionamentul politic;&nbsp;<\/li>\n\n\n\n<li>dezvoltarea de strategii centrate pe audien\u021b\u0103, optimizate comportamental, pentru a contracara influen\u021ba dezinform\u0103rii la scar\u0103;&nbsp;<\/li>\n\n\n\n<li>crearea de campanii de angajare care ofer\u0103 un spa\u021biu civic pentru schimb \u0219i c\u0103utare de consens;&nbsp;<\/li>\n\n\n\n<li>sintetizarea \u0219i diseminarea rezultatelor prin \u201epolicy briefs\u201d (rapoarte de politici publice) \u0219i \u201etoolkit-uri\u201d (instrumente);&nbsp;<\/li>\n\n\n\n<li>producerea unui set de date armonizat la nivel transna\u021bional \u0219i rapoarte de cercetare.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-luminous-vivid-amber-color has-text-color has-link-color wp-elements-ca0cf75d189d1ff4701856ad5aa85225\"><strong>Rolul Funky Citizens \u00een SHIFT<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Funky Citizens<\/strong> este partenerul responsabil pentru implementarea activit\u0103\u021bilor proiectului \u00een Rom\u00e2nia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rolul Funky Citizens include:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>proiectarea \u0219i implementarea de interven\u021bii pilot pe canalele locale de media \u0219i societate civil\u0103;&nbsp;<\/li>\n\n\n\n<li>experimentarea cu strategii centrate pe audien\u021b\u0103 \u0219i teste A\/B pentru contra-nara\u021biuni;&nbsp;<\/li>\n\n\n\n<li>transferul de expertiz\u0103 acumulat\u0103 \u00een fact-checking, combaterea dezinform\u0103rii \u0219i comunicare civic\u0103;&nbsp;<\/li>\n\n\n\n<li>contribu\u021bia la dezvoltarea toolkit-urilor deschise \u0219i a metodologiei testate;&nbsp;<\/li>\n\n\n\n<li>participarea la activit\u0103\u021bile de diseminare \u0219i aliniere cu politicile publice la nivel european.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center has-luminous-vivid-amber-color has-text-color has-link-color wp-elements-a152c10862ceac22c5a8fe95edbf1d98\"><strong>Goals<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00cen\u021belegerea factorilor cognitivi, culturali \u0219i emo\u021bionali care fac dezinformarea persuasiv\u0103.&nbsp;<\/li>\n\n\n\n<li>Dezvoltarea \u0219i testarea de contra-nara\u021biuni m\u0103surabile, centrate pe audien\u021b\u0103.&nbsp;<\/li>\n\n\n\n<li>Echiparea actorilor civici cu instrumente scalabile pentru a cre\u0219te trac\u021biunea nara\u021biunilor constructive \u0219i a reduce fragmentarea.&nbsp;<\/li>\n\n\n\n<li>Asigurarea c\u0103 rezultatele sunt reutilizabile \u00een toat\u0103 Europa prin standarde partajate \u0219i toolkit-uri deschise.&nbsp;<\/li>\n\n\n\n<li>Producerea de modele bazate pe date pentru \u00een\u021belegerea vulnerabilit\u0103\u021bii la manipulare informa\u021bional\u0103.&nbsp;<\/li>\n\n\n\n<li>Dezvoltarea de contram\u0103suri concrete \u0219i scalabile.&nbsp;<\/li>\n\n\n\n<li>\u00cent\u0103rirea capacit\u0103\u021bii societ\u0103\u021bii civile, mass-media \u0219i deciden\u021bilor de a r\u0103spunde strategic la dezinformare.&nbsp;<\/li>\n\n\n\n<li class=\"has-luminous-vivid-amber-color has-text-color has-link-color wp-elements-99077bd2339493d845512bc3cceb5906\"><strong>Contribu\u021bia la un discurs public mai s\u0103n\u0103tos, o societate mai rezistent\u0103 la manipulare \u0219i o cultur\u0103 democratic\u0103 mai puternic\u0103.<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center has-luminous-vivid-amber-color has-text-color has-link-color wp-elements-881e1e50d74d44262bda236a733e697f\"><strong><strong>Rezultate a\u0219teptate<\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 set de date armonizat la nivel transna\u021bional \u0219i raport de cercetare&nbsp;<\/li>\n\n\n\n<li>13 insight briefs na\u021bionale privind dinamica narativelor \u0219i segmentarea audien\u021bei&nbsp;<\/li>\n\n\n\n<li>1 metodologie testat\u0103 pentru strategii narrative orientate spre trac\u021biune&nbsp;<\/li>\n\n\n\n<li>Peste 30 de interven\u021bii pilot evaluate pentru impactul real de trac\u021biune&nbsp;<\/li>\n\n\n\n<li>1 toolkit open-access \u00een multiple limbi&nbsp;<\/li>\n\n\n\n<li>1 roadmap final pentru adoptare institu\u021bional\u0103 \u0219i aliniere cu politicile publice<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-luminous-vivid-amber-color has-alpha-channel-opacity has-luminous-vivid-amber-background-color has-background is-style-default\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-luminous-vivid-amber-color has-text-color has-link-color wp-elements-a357afdcb55a91a19d8d491ca0c2bba8\"><strong>Budget and partners<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Proiectul SHIFT este cofinan\u021bat de Uniunea European\u0103 prin apelul<\/strong> CNECT\/2024\/1917981 &#8211; European Narratives Observatory to fight Disinformation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ini\u021biativa are un buget total de 2.062.500 EUR, din care 1.650.000 EUR vor fi finan\u021ba\u021bi de Comisia European\u0103, reprezent\u00e2nd o rat\u0103 de cofinan\u021bare de 80%. Bugetul r\u0103mas va fi acoperit de partenerii din consor\u021biu.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"519\" height=\"108\" src=\"https:\/\/funky.ong\/wp-content\/uploads\/2026\/04\/image.png\" alt=\"\" class=\"wp-image-21169\" srcset=\"https:\/\/funky.ong\/wp-content\/uploads\/2026\/04\/image.png 519w, https:\/\/funky.ong\/wp-content\/uploads\/2026\/04\/image-18x4.png 18w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Parteneri principali:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/csd.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Center for the Study of Democracy &#8211; CSD<\/a> <\/strong>(Bulgaria) \u2013 coordonator&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.globsec.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>GLOBSEC<\/strong><\/a> (Slovacia)&nbsp;<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/alliance4europe.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alliance4Europe<\/a> <\/strong>(Polonia)&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/cemas.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Center f\u00fcr Monitoring, Analyse und Strategie &#8211; CeMAS<\/strong><\/a> (Germania)&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.logiq.media\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Logiq Media<\/strong><\/a> (Germania)&nbsp;<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.europeanmovement.ie\/\" target=\"_blank\" rel=\"noreferrer noopener\">European Movement Ireland &#8211; EMI<\/a> <\/strong>(Irlanda)&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.rsu.lv\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>R\u012bga Stradi\u0146\u0161 University &#8211; RSU<\/strong><\/a> (Letonia)&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/about.make.org\/en\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Make.org<\/strong><\/a> (Fran\u021ba)&nbsp;<\/li>\n\n\n\n<li><strong>Funky Citizens<\/strong> (Rom\u00e2nia)<\/li>\n<\/ul>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ce este SHIFT? SHIFT (Shaping Informed Frameworks for Trust) este un proiect european care construie\u0219te o component\u0103 esen\u021bial\u0103 ce lipse\u0219te din majoritatea ini\u021biativelor ce r\u0103spund la dezinformare: dep\u0103\u0219e\u0219te simpla detectare a nara\u021biunilor false, pentru a testa ce func\u021bioneaz\u0103 efectiv \u00een combaterea acestora \u0219i pentru a produce contra-nara\u021biuni ce se pot r\u0103sp\u00e2ndi cu aceea\u0219i eficien\u021b\u0103.&nbsp; \u00cen 13 \u021b\u0103ri din UE \u0219i din vecin\u0103tate, SHIFT investigheaz\u0103 modul \u00een care dezinformarea remodeleaz\u0103 \u00eencrederea public\u0103 \u0219i dezvolt\u0103 strategii scalabile pentru a inversa impactul acesteia. Proiectul combin\u0103 cercetarea transna\u021bional\u0103 \u0219i segmentarea comportamental\u0103 cu testarea de campanii \u00een scenarii reale pentru a \u00een\u021belege ce schimb\u0103 angajamentul publicului \u0219i de ce. Dup\u0103 ce sistemele de avertizare timpurie arat\u0103 ce nara\u021biuni se r\u0103sp\u00e2ndesc, SHIFT r\u0103spunde prin dezvoltarea de interven\u021bii care rezoneaz\u0103 dincolo de bulele informa\u021bionale \u0219i dep\u0103\u0219esc&#8230;<\/p>","protected":false},"author":1,"featured_media":21156,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21154","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SHIFT - Funky Citizens<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/funky.ong\/en\/shift\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SHIFT - Funky Citizens\" \/>\n<meta property=\"og:description\" content=\"Ce este SHIFT? SHIFT (Shaping Informed Frameworks for Trust) este un proiect european care construie\u0219te o component\u0103 esen\u021bial\u0103 ce lipse\u0219te din majoritatea ini\u021biativelor ce r\u0103spund la dezinformare: dep\u0103\u0219e\u0219te simpla detectare a nara\u021biunilor false, pentru a testa ce func\u021bioneaz\u0103 efectiv \u00een combaterea acestora \u0219i pentru a produce contra-nara\u021biuni ce se pot r\u0103sp\u00e2ndi cu aceea\u0219i eficien\u021b\u0103.&nbsp; \u00cen 13 \u021b\u0103ri din UE \u0219i din vecin\u0103tate, SHIFT investigheaz\u0103 modul \u00een care dezinformarea remodeleaz\u0103 \u00eencrederea public\u0103 \u0219i dezvolt\u0103 strategii scalabile pentru a inversa impactul acesteia. Proiectul combin\u0103 cercetarea transna\u021bional\u0103 \u0219i segmentarea comportamental\u0103 cu testarea de campanii \u00een scenarii reale pentru a \u00een\u021belege ce schimb\u0103 angajamentul publicului \u0219i de ce. 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