{"id":19598,"date":"2025-11-21T13:25:57","date_gmt":"2025-11-21T11:25:57","guid":{"rendered":"https:\/\/funky.ong\/?p=19598"},"modified":"2026-05-27T17:12:46","modified_gmt":"2026-05-27T14:12:46","slug":"monitorizarea-comunicarii-online-a-candidatilor-la-alegerile-locale-din-bucuresti","status":"publish","type":"post","link":"https:\/\/funky.ong\/en\/monitorizarea-comunicarii-online-a-candidatilor-la-alegerile-locale-din-bucuresti\/","title":{"rendered":"Monitorizarea comunic\u0103rii online a candida\u021bilor la alegerile locale din Bucure\u0219ti"},"content":{"rendered":"<p><em><strong>Autori: <\/strong>C\u0103lin Georgia, Matei Vrabie, Iosif Prodan<\/em><\/p>\n<p><strong>\u00cen contextul alegerilor locale din Bucure\u0219ti, din data de 7 decembrie, Funky Citizens monitorizeaz\u0103 modul \u00een care candida\u021bii \u00ee\u0219i construiesc \u0219i \u00ee\u0219i transmit mesajele \u00een spa\u021biul digital. Ne intereseaz\u0103 \u00een special ce teme propun, cum vorbesc despre Bucure\u0219ti \u0219i despre bucure\u0219teni, ce tip de promisiuni formuleaz\u0103, dar \u0219i cum se raporteaz\u0103 la adversari, la institu\u021bii \u0219i la regulile jocului democratic.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Acest document ofer\u0103 o prim\u0103 radiografie a discursului public al <strong>candida\u021bilor la Prim\u0103ria Municipiului Bucure\u0219ti \u0219i la prim\u0103riile de sector<\/strong>, a\u0219a cum apare el \u00een comunicarea online. Analiza nu \u00ee\u0219i propune s\u0103 m\u0103soare popularitatea candida\u021bilor sau \u0219ansele lor electorale, ci s\u0103 surprind\u0103 principalele teme, nara\u021biuni \u0219i strategii de comunicare folosite \u00een campania pentru Bucure\u0219ti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Studiul de fa\u021b\u0103 se concentreaz\u0103 pe <strong>post\u0103rile publice publicate \u00een perioada 3\u201316 noiembrie<\/strong> \u0219i reprezint\u0103 un prim pas dintr-un efort mai larg de <strong>monitorizare <\/strong><\/span><strong>a discursului politic online \u00een timpul acestui scrutin.<\/strong><span style=\"font-weight: 400;\"> \u00cen sec\u021biunile urm\u0103toare detaliem metodologia folosit\u0103, limitele demersului \u0219i rezultatele analizei tematice realizate pe baza con\u021binutului colectat.<\/span><\/p>\n<hr \/>\n<p><em><span style=\"font-weight: 400;\">\u00cen acest context, analiza de fa\u021b\u0103 se \u00eenscrie \u00een demersurile mai largi ale Funky Citizens de monitorizare a discursului politic \u0219i de combatere a dezinform\u0103rii \u00een campaniile electorale. Prin <strong>proiectele noastre dedicate alegerilor locale 2025<\/strong>, document\u0103m at\u00e2t temele de fond ale comunic\u0103rii candida\u021bilor, c\u00e2t \u0219i tehnicile prin care ace\u0219tia \u00eencearc\u0103 s\u0103 \u00ee\u0219i amplifice influen\u021ba \u00een mediul online. <\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Cercetarea noastr\u0103 \u201e<\/span><a href=\"https:\/\/funky.ong\/en\/facem-cu-boti-reteaua-de-pagini-false-din-campania-lui-daniel-baluta\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">#Facem cu bo\u021bi: Re\u021beaua de pagini false din campania lui Daniel B\u0103lu\u021b\u0103<\/span><\/a><span style=\"font-weight: 400;\">\u201d, a ar\u0103tat cum conturi false \u0219i imagini generate cu ajutorul inteligen\u021bei artificiale pot fi folosite pentru a crea iluzia unei sus\u021bineri populare autentice \u0219i pentru a produce o amplificare artificial\u0103 a vizibilit\u0103\u021bii unui candidat. Acest tablou este completat de anchete realizate de alte redac\u021bii independente: <\/span><\/em><\/p>\n<ul>\n<li><em><span style=\"font-weight: 400;\">Public Record<\/span><a href=\"https:\/\/publicrecord.ro\/2025\/11\/11\/conturi-vietnameze-si-boti-cu-erori-de-ai-in-culisele-internetului-paralel-care-o-promoveaza-pe-anca-alexandrescu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> a documentat<\/span><\/a><span style=\"font-weight: 400;\"> prezen\u021ba conturilor vietnameze care sus\u021bin candidatura Anc\u0103i Alexandrescu, <\/span><\/em><\/li>\n<li><em><span style=\"font-weight: 400;\">Iar Investigatoria.ro <\/span><a href=\"https:\/\/investigatoria.ro\/2025\/11\/15\/ferma-de-boti-a-lui-marcel-ciolacu-a-intrat-in-campanie-electorala\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a ar\u0103tat<\/span><\/a><span style=\"font-weight: 400;\"> cum bo\u021bi similari sunt folosi\u021bi pentru promovarea candidaturii lui Marcel Ciolacu la Pre\u0219edin\u021bia Consiliului Jude\u021bean Buz\u0103u. <\/span><\/em><\/li>\n<\/ul>\n<p><em><span style=\"font-weight: 400;\">\u00cempreun\u0103, aceste investiga\u021bii contureaz\u0103 un fenomen sistemic, \u00een care bo\u021bii \u0219i re\u021belele de conturi inautentice devin un instrument recurent de manipulare a percep\u021biei publice \u00een campaniile electorale.<\/span><\/em><\/p>\n<p><em><b>Metodologie<\/b><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Am str\u00e2ns \u0219i analizat post\u0103rile publice ale candida\u021bilor diseminate \u00een perioada 3 \u2013 16 noiembrie cu ajutorul furnizorului de date Junkipedia, incluz\u00e2nd platformele social media Facebook, TikTok, Instagram, Twitter(X) \u0219i Youtube.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\"><img class=\"alignnone size-full wp-image-19603\" src=\"https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/platforms-scaled.png\" alt=\"\" width=\"2560\" height=\"1480\" srcset=\"https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/platforms-scaled.png 2560w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/platforms-768x444.png 768w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/platforms-1536x888.png 1536w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/platforms-2048x1184.png 2048w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/platforms-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>Apoi, am redus post\u0103rile care nu con\u021bineau texte, sau cele ale c\u0103ror con\u021binut audio-video nu a putut fi transpus \u00een text, \u00eensum\u00e2nd 7% din totalul corpusului de analiz\u0103. Pe urm\u0103, am analizat textele cu ajutorul unui sistem de Machine Learning (ML) creat de Funky Citizens \u0219i am interpretat rezultatele folosind cadrul teoretic al analizei tematice (Braun \u0219i Clarke, 2006). <\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Pentru interpretare, am folosit un sistem mixt creat folosind un Large Language Model (LLM) comercial, cu o component\u0103 Human-in-the-Loop (HITL). E important de men\u021bionat c\u0103 textele au fost etichetate \u0219i \u00eencadrate \u00een teme discursive f\u0103r\u0103 a lua \u00een considerare candidatul care a diseminat post\u0103rile \u00een cauz\u0103, aceast\u0103 informa\u021bie nefiind cuprins\u0103 \u00een corpusul de analiz\u0103 procesat automat sau manual.<\/span><\/em><\/p>\n<p><em><b>Limitele studiului<\/b><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Accesul la informa\u021biile publice de pe re\u021belele de socializare continu\u0103 s\u0103 fie o provocare pentru actorii civici datorit\u0103 lipsei de transparen\u021b\u0103 a platformelor de social media, astfel limit\u00e2nd acest studiu la informa\u021biile care au putut fi puse la dispozi\u021bia noastr\u0103 de furnizorul de date Junkipedia.\u00a0<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Astfel, cele mai multe post\u0103ri pe care le-am str\u00e2ns au fost diseminate de Ciprian Ciucu, cu un total de 172. Am colectat 115 post\u0103ri ale lui C\u0103t\u0103lin Drul\u0103, 111 ale lui Daniel B\u0103lu\u021b\u0103, 108 post\u0103ri ale Anei Ciceal\u0103. De asemenea, am colectat 94 post\u0103ri ale Anc\u0103i Alexandrescu, 92 ale lui Eugen Teodorovici, 77 diseminate de Vlad Gheorghe, 59 post\u0103ri diseminate de Dan Cristian Popescu, 45 post\u0103ri ale lui Mihai Lasca, 42 ale lui Dan Trifu, 22 post\u0103ri diseminate de Virgil Alexandru Zidaru, 14 post\u0103ri ale lui\u00a0 George Burcea\u00a0 \u0219i 3 post\u0103ri ale lui Gigi Ne\u021boiu.<\/span><\/em><\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><b><img class=\"alignnone size-full wp-image-19602\" src=\"https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/overall-2-scaled.png\" alt=\"\" width=\"2560\" height=\"1480\" srcset=\"https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/overall-2-scaled.png 2560w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/overall-2-768x444.png 768w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/overall-2-1536x888.png 1536w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/overall-2-2048x1184.png 2048w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/overall-2-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/b><\/h2>\n<h2 style=\"text-align: center;\">Despre ce v-au vorbit candida\u021bii<\/h2>\n<p><span style=\"font-weight: 400;\">\u00cen urma analizei descrise \u00een sec\u021biunea \u201eMetodologie\u201d, am etichetat post\u0103rile candida\u021bilor \u00een func\u021bie de con\u021binutul mesajului \u0219i am ob\u021binut temele din graficul de mai sus.<\/span><\/p>\n<p><b>#1 \u201eGestionarea imaginii publice a politicianului\u201d <\/b><span style=\"font-weight: 400;\">cuprinde texte prin care candida\u021bii \u00ee\u0219i promoveaz\u0103 candidatura, imaginea sau evenimente ca adun\u0103ri, emisiuni radio-tv sau altele. Aici au fost incluse \u0219i mesaje politice prin care candida\u021bii se promoveaz\u0103 politic, f\u0103r\u0103 a cuprinde \u00eens\u0103 men\u021biuni specifice sau detalii legate de politici publice, proiectele de gestiune pe care le propun pentru Bucure\u0219ti sau politici publice pe care urm\u0103resc a le implementa. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un exemplu de astfel de comunicare e:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201eCe vrea poporul, cu adev\u0103rat\u2753Simplu: s\u0103 simt\u0103 binele\u203c\ufe0f EXPERIEN\u021aA FACE DIFEREN\u021aA \u00eentre a administra pe h\u00e2rtie \u0219i a administra pentru oameni\u203c\ufe0f\u201d &#8211;<\/span><\/i><span style=\"font-weight: 400;\"> declara \u00een 8 noiembrie, candidatul <\/span><a href=\"https:\/\/www.facebook.com\/reel\/1204868964791782\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Eugen Teodorovici<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b><img class=\"alignnone size-full wp-image-19601\" src=\"https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/imagine-scaled.png\" alt=\"\" width=\"2560\" height=\"1480\" srcset=\"https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/imagine-scaled.png 2560w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/imagine-768x444.png 768w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/imagine-1536x888.png 1536w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/imagine-2048x1184.png 2048w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/imagine-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><br \/>\n<\/b><em><span style=\"font-weight: 400;\">Fig.2 &#8211; Discursurile \u00eencadrate \u00een tema<strong> \u201e<\/strong><\/span><b>Gestionarea imaginii publice a politicianului\u201d<\/b><span style=\"font-weight: 400;\">, \u00een func\u021bie de candidat.<\/span><\/em><\/p>\n<p><b>#2 \u201eDezvoltarea infrastructurii urbane \u0219i a serviciilor\u201d<\/b><span style=\"font-weight: 400;\"> include textele care con\u021bin referin\u021be la solu\u021bii specifice pentru Bucure\u0219ti. Aici se reg\u0103sesc propuneri pentru dezvoltarea sau implementarea unor politici publice care vizeaz\u0103 dezvoltarea urban\u0103 \u0219i infrastructura Bucure\u0219tiului. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un exemplu de astfel de comunicare e:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201eAu \u00eenchis. Deschidem. Locurile de joac\u0103 din Sectorul 4 sunt ferecate pentru c\u0103 s-a lucrat f\u0103r\u0103 responsabilitate. Nu r\u0103spunde nimeni pentru milioane de euro care s-au pierdut \u0219i pentru zeci de mii de copii care nu au unde s\u0103 se joace.\u201d &#8211;<\/span><\/i><span style=\"font-weight: 400;\"> declara \u00een data de<\/span>\u00a0<span style=\"font-weight: 400;\">15 noiembrie, candidatul <\/span><a href=\"https:\/\/web.facebook.com\/reel\/1833816757494157\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Anca Alexandrescu<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img class=\"alignnone size-full wp-image-19600\" src=\"https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/dezv_infrastruct_urbane-scaled.png\" alt=\"\" width=\"2560\" height=\"1480\" srcset=\"https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/dezv_infrastruct_urbane-scaled.png 2560w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/dezv_infrastruct_urbane-768x444.png 768w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/dezv_infrastruct_urbane-1536x888.png 1536w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/dezv_infrastruct_urbane-2048x1184.png 2048w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/dezv_infrastruct_urbane-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><em><span style=\"font-weight: 400;\">Fig.3 &#8211; Discursurile \u00eencadrate \u00een tema <strong>\u201e<\/strong><\/span><b>Dezvoltarea infrastructurii urbane \u0219i a serviciilor\u201d<\/b><span style=\"font-weight: 400;\">, \u00een func\u021bie de candidat.<\/span><\/em><\/p>\n<p><b>#3 \u201eFolosirea criticii\u201d<\/b><span style=\"font-weight: 400;\"> include textele care con\u021bin critici deschise la adresa autorit\u0103\u021bilor, a unor grupuri sociale sau la adresa altor candida\u021bi. Aceast\u0103 tem\u0103 prezint\u0103 o varietate mai mare ca restul temelor analizate, a\u0219a c\u0103 ne-am focalizat \u0219i pe genul de critic\u0103 adus\u0103 prin <em><strong>identificarea unor sub-teme<\/strong><\/em>.<\/span><\/p>\n<ul>\n<li><b>\u201eAcuza\u021bii de ilegalit\u0103\u021bi sau incompeten\u021b\u0103\u201d<\/b><span style=\"font-weight: 400;\"> include texte care se concentreaz\u0103 pe contestarea capacit\u0103\u021bii administrative a unor actori politici \u0219i institu\u021bionali. Textele pun accent pe acuza\u021bii de neglijen\u021b\u0103, gestiune defectuoas\u0103, lips\u0103 de transparen\u021b\u0103 \u0219i suspiciuni privind deturnarea resurselor publice sau tolerarea unor situa\u021bii ilicite de c\u0103tre autorit\u0103\u021bile publice. \u00cen acela\u0219i timp, \u00een unele texte \u00eencadrate \u00een aceast\u0103 tem\u0103 apar \u0219i acuza\u021bii unde competen\u021ba este folosit\u0103 ca arm\u0103 retoric\u0103 pentru delegitimarea adversarului.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img class=\"alignnone size-full wp-image-19599\" src=\"https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/critica-scaled.png\" alt=\"\" width=\"2560\" height=\"1480\" srcset=\"https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/critica-scaled.png 2560w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/critica-768x444.png 768w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/critica-1536x888.png 1536w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/critica-2048x1184.png 2048w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/critica-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><em>Fig.4 &#8211; Discursurile axate pe critici, \u00eemp\u0103r\u021bite pe sub-teme.<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un exemplu al unui text \u00eencadrat \u00een tema <strong>\u201e<\/strong><\/span><b>Acuza\u021bii de ilegalit\u0103\u021bi sau incompeten\u021b\u0103\u201d <\/b><span style=\"font-weight: 400;\">este:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201eA\u0219a arat\u0103 cum nu trebuie f\u0103cut \u021bi cum e \u0219i ilegal s\u0103 faci managementul de \u0219antier. Adic\u0103 pietonii.. suntem pe DN1A \u00een Mogo\u0219oaia, oameni expu\u0219i pericolului\u2026\u201d &#8211; <\/span><\/i><span style=\"font-weight: 400;\">a declarat pe 9 noiembrie <\/span><a href=\"https:\/\/www.facebook.com\/reel\/845340204576932\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">C\u0103t\u0103lin Drul\u0103<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li><b>\u201eAcuza\u021bii de calomnie sau cenzur\u0103\u201d<\/b><span style=\"font-weight: 400;\"> cuprinde texte care fac referire la\u00a0 tensiuni \u00een sfera comunic\u0103rii publice, acolo unde actorii politici acuz\u0103 adversarii c\u0103 recurg la manipulare mediatic\u0103, def\u0103imare, \u0219i campanii de imagine toxice. De asemenea, unele texte semnaleaz\u0103 mecanisme de control al presei, limit\u0103ri ale vizibilit\u0103\u021bii mesajului \u00een mediul online \u0219i \u00eencerc\u0103ri de intimidare. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Un exemplu de astfel de comunicare e:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201e<\/span><i><span style=\"font-weight: 400;\">Dup\u0103 ce mi-am anun\u021bat candidatura la Prim\u0103ria Capitalei, contul meu de Tik Tok Mihai Lasca, cu 110.000 de urm\u0103ritori a fost blocat. \u00cen link-ul de mai jos este contul meu secundar, cu acela\u0219i nume la care v\u0103 invit s\u0103 v\u0103 abona\u021bi.<\/span><\/i><span style=\"font-weight: 400;\">\u201d &#8211; a declarat pe 9 noiembrie <\/span><a href=\"https:\/\/www.youtube.com\/shorts\/0hsGT8ZxVmg\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mihai Lasca<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li><b>\u201eDiscurs populist\u201d<\/b><span style=\"font-weight: 400;\"> cuprinde texte care folosesc nemul\u021bumiri sociale pentru a transforma conflictul democratic \u00eentr-un conflict moral \u00eentre \u201epopor\u201d \u0219i \u201eelita corupt\u0103\u201d sau \u201esistemul\u201d. Am identificat aceste tipuri de discursuri pornind de la indicatorii discursului populist dezvolta\u021bi de cercet\u0103torul Nils Karlson (Karlson, 2024). Aceste texte se promoveaz\u0103 mai degrab\u0103 prin intensitatea emo\u021bional\u0103 a mesajului dec\u00e2t prin propunerea unor solu\u021bii sau propunerea unei platforme electorale clare. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Un exemplu de astfel de comunicare e:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201eAsta face diferenta! Omenia! Ei n au curaj sa dea ochii cu alegatorii! De asta le e frica de mine!\u201d<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; a declarat \u00een data de 4 noiembrie <\/span><a href=\"https:\/\/www.facebook.com\/anca.alexandrescu.12\/posts\/pfbid02oGCC89LUtkgyhvucDNJiMYTfNSpbxzFoSNUKCaVfFMcnZkyKpudKgXsZw6edTvbSl\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Anca Alexandrescu<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>#4 \u201eUnificarea administrativ\u0103 a Bucure\u0219tiului\u201d<\/b><span style=\"font-weight: 400;\"> cuprinde texte care promoveaz\u0103 reorganizarea administrativ\u0103 a Capitalei pentru eficientizarea serviciilor publice, aspect supus unui referendum \u00een 2024, ale c\u0103rui rezultate nu au fost \u00eenc\u0103 implementate. Argumentele favorabile sus\u021bin reducerea birocra\u021biei, consolidarea bugetelor \u0219i coordonarea centralizat\u0103 a proiectelor de infrastructur\u0103, transport \u0219i urbanism. Este evocat\u0103 ideea c\u0103 fragmentarea actual\u0103 \u00eentre sectoare produce dublare de cheltuieli, lips\u0103 de coeren\u021b\u0103 \u0219i competi\u021bie politic\u0103 disfunc\u021bional\u0103. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un exemplu de astfel de comunicare e:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201eS-a r\u00e2s dar s-a \u0219i desfiin\u021bat (sectoare)! Azi la Morning Glory cu R\u0103zvan Exarhu am discutat despre alegerile pentru Prim\u0103ria Capitalei, shaorma, desfiin\u021bat sectoarele \u0219i Ilfov-ul, \u0219i \u00een general de Bucure\u0219ti\u2026\u201d<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; a declarat \u00een data de 4 noiembrie <\/span><a href=\"https:\/\/www.instagram.com\/p\/DQ9FBvIDPci\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Vlad Gheorghe<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img class=\"alignnone size-full wp-image-19606\" src=\"https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/unificareB-scaled.png\" alt=\"\" width=\"2560\" height=\"1480\" srcset=\"https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/unificareB-scaled.png 2560w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/unificareB-768x444.png 768w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/unificareB-1536x888.png 1536w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/unificareB-2048x1184.png 2048w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/unificareB-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><em>Fig.5 &#8211; Discursurile \u00eencadrate \u00een tema <strong>\u201e<\/strong><\/em><\/span><em><b>Unificarea administrativ\u0103 a Bucure\u0219tiului\u201d<\/b><span style=\"font-weight: 400;\">, \u00een func\u021bie de candidat.<\/span><\/em><\/p>\n<p><b>#5 \u201eProtejarea spa\u021biilor verzi\u201d<\/b><span style=\"font-weight: 400;\"> cuprinde discursuri legate de conservarea patrimoniului natural urban \u0219i opozi\u021bia fa\u021b\u0103 de proiecte de construc\u021bii care reduc accesul la parcuri, gr\u0103dini \u0219i zone naturale. Textele subliniaz\u0103 rolul spa\u021biilor verzi pentru s\u0103n\u0103tate, recreere, calitatea aerului \u0219i coeziunea social\u0103. Totodat\u0103, aici au fost incluse discursuri care promovau astfel de proiecte care au fost date \u00een folosin\u021b\u0103, suger\u00e2nd c\u0103 protejarea spa\u021biilor verzi face parte din politicile publice promovate de candida\u021bii care le-au diseminat. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un exemplu de astfel de comunicare e:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201eConstruc\u021bii pe spa\u021bii verzi cu zero spa\u021bii verzi aferente! Se distrug spa\u021biile verzi din Bucure\u0219ti pentru a se construi blocuri care la r\u00e2ndul lor nu respect\u0103 legea. Conform Hot\u0103r\u00e2rii Consiliului General al Municipiului Bucure\u0219ti, orice dezvoltare urban\u0103 trebuie s\u0103 asigure minimum de 30% spa\u021biu verde\u2026\u201d<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; a declarat pe 7 noiembrie <\/span><a href=\"https:\/\/www.instagram.com\/reel\/DQxEOxLikHX\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dan Trifu<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img class=\"alignnone size-full wp-image-19605\" src=\"https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/spatii_Verzi-scaled.png\" alt=\"\" width=\"2560\" height=\"1480\" srcset=\"https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/spatii_Verzi-scaled.png 2560w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/spatii_Verzi-768x444.png 768w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/spatii_Verzi-1536x888.png 1536w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/spatii_Verzi-2048x1184.png 2048w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/spatii_Verzi-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><em>Fig.6 &#8211; Discursurile \u00eencadrate \u00een tema <strong>\u201e<\/strong><\/em><\/span><em><b>Protejarea spa\u021biilor verzi\u201d<\/b><span style=\"font-weight: 400;\">, \u00een func\u021bie de candidat.<\/span><\/em><\/p>\n<p><b>#6 \u201eDezvoltarea infrastructurii rutiere\u201d<\/b><span style=\"font-weight: 400;\"> cuprinde texte care pun accent pe necesitatea moderniz\u0103rii re\u021belei de transport, fluidizarea traficului urban \u0219i reducerea timpilor de deplasare. Totodat\u0103, apar critici privind ritmul lent al lucr\u0103rilor, blocajele administrative \u0219i gestionarea deficitar\u0103 a licita\u021biilor, incluz\u00e2nd referin\u021be la frustrarea cet\u0103\u021benilor, percep\u021bia unui ora\u0219 sufocat de trafic \u0219i presiunea social\u0103 pentru solu\u021bii rapide \u0219i eficiente. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un exemplu de astfel de comunicare e:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201e300 de camere de monitorizare a traficului \u0219i de constatare automat\u0103 a contraven\u021biilor \u00een Bucure\u0219ti. E vorba de trecerea pe ro\u0219u, dep\u0103\u0219irea vitezei legale \u0219i folosirea ilegal\u0103 a benzilor unice de autobuz. Ca primar, voi implementa un proiect amplu de monitorizare a traficului. \u00cen prim\u0103 faz\u0103\u2026\u201d<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; a declarat pe 4 noiembrie <\/span><a href=\"https:\/\/www.facebook.com\/catalindrulausr\/posts\/pfbid0UtCDAezJqDAcaQmkfzLBrZPAKVVSaR9Pd5NoDvG1pw4t54WbHHko8xd3zP37yBWyl\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">C\u0103t\u0103lin Drul\u0103<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img class=\"alignnone size-full wp-image-19604\" src=\"https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/rutier-scaled.png\" alt=\"\" width=\"2560\" height=\"1480\" srcset=\"https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/rutier-scaled.png 2560w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/rutier-768x444.png 768w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/rutier-1536x888.png 1536w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/rutier-2048x1184.png 2048w, https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/rutier-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><em>Fig.7 &#8211; Discursurile \u00eencadrate \u00een tema <strong>\u201e<\/strong><\/em><\/span><em><b>Dezvoltarea infrastructurii rutiere\u201d<\/b><span style=\"font-weight: 400;\">, \u00een func\u021bie de candidat.<\/span><\/em><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00cen loc de concluzie<\/span><\/h2>\n<blockquote><p><span style=\"font-weight: 400;\">Analiza comunic\u0103rii online a candida\u021bilor la alegerile locale din Bucure\u0219ti din 7 decembrie arat\u0103 un peisaj dominat de mesaje centrate pe gestionarea imaginii publice, \u00een care promovarea propriei persoane \u0219i a campaniei c\u00e2nt\u0103re\u0219te mai mult dec\u00e2t propunerile concrete de politici publice. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">De\u0219i exist\u0103 referin\u021be la probleme reale ale ora\u0219ului \u0219i la solu\u021bii specifice, \u00een special \u00een zona infrastructurii urbane \u0219i a serviciilor, acestea sunt adesea \u00eembr\u0103cate \u00eentr-un strat emo\u021bional, \u00een care atacurile la adversari \u0219i critica anti-sistem \u00ee\u0219i g\u0103sesc un loc important \u00een discurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comunic\u0103rile cu privire la sursele financiare pentru ideile \u0219i proiectele prezentate sunt aproape absente, \u00een afar\u0103 de referin\u021bele generice la \u201efonduri europene&#8221;. <strong>Tema unific\u0103rii administrative a Bucure\u0219tiului<\/strong>, de\u0219i supus\u0103 unui referendum \u00een 2024, apare sporadic doar \u00een comunicarea a doi candida\u021bi, c\u00e2nd de fapt ea ar putea reprezenta un subiect central al dezbaterilor publice. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Prim\u0103ria General\u0103 se confrunt\u0103 cu provoc\u0103ri bugetare importante<\/strong>, care ar putea afecta implementarea multor dintre proiectele propuse de candida\u021bi. Cu toate acestea, comunic\u0103rile analizate nu abordeaz\u0103 explicit aspecte legate de sustenabilitatea financiar\u0103 a propunerilor sau de eventualele compromisuri bugetare necesare. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Funky Citizens, prin <\/span><a href=\"https:\/\/funky.ong\/en\/analiza-proiect-buget-2024-bucuresti\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cercet\u0103rile sale de monitorizare a bugetului municipiului Bucure\u0219ti<\/span><\/a><span style=\"font-weight: 400;\">, a documentat \u00een repetate r\u00e2nduri lacunele \u0219i dificult\u0103\u021bile bugetului PMB, precum \u0219i ponderea semnificativ\u0103 a <strong>cheltuielilor cu subven\u021biile pentru termoficare \u0219i transport public<\/strong>. \u00cen absen\u021ba unor discu\u021bii transparente despre surse de finan\u021bare \u0219i prioritizare bugetar\u0103, r\u0103m\u00e2ne neclar\u0103 modalitatea \u00een care candida\u021bii inten\u021bioneaz\u0103 s\u0103 transforme propunerile de campanie \u00een politici publice implementabile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Problemele infrastructurii rutiere \u0219i ale traficului urban<\/strong> sunt frecvent men\u021bionate \u00een comunic\u0103rile candida\u021bilor, \u00eens\u0103 discu\u021biile se concentreaz\u0103 mai mult pe efectele vizibile dec\u00e2t pe cauzele structurale. Teme precum <strong>locuirea sau amenajarea urbanistic\u0103<\/strong> sunt prezente \u00eentr-o m\u0103sur\u0103 limitat\u0103, fiind abordate doar de anum\u021bi candida\u021bi.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Rezultatele ob\u021binute prin analiza automatizat\u0103 (ML \u0219i LLM, cu Human-in-the-Loop) confirm\u0103 utilitatea acestor instrumente pentru a surprinde tendin\u021be \u0219i tipare discursive, dar \u0219i limitele lor: ele ofer\u0103 o radiografie a con\u021binutului disponibil, nu o imagine complet\u0103 a campaniei sau a percep\u021biilor publicului. \u00cen plus, dificultatea accesului la date \u0219i lipsa de transparen\u021b\u0103 a platformelor de social media limiteaz\u0103 sfera observa\u021biei la ceea ce poate fi efectiv colectat \u0219i procesat.<\/span><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Autori: C\u0103lin Georgia, Matei Vrabie, Iosif Prodan \u00cen contextul alegerilor locale din Bucure\u0219ti, din data de 7 decembrie, Funky Citizens monitorizeaz\u0103 modul \u00een care candida\u021bii \u00ee\u0219i construiesc \u0219i \u00ee\u0219i transmit mesajele \u00een spa\u021biul digital. Ne intereseaz\u0103 \u00een special ce teme propun, cum vorbesc despre Bucure\u0219ti \u0219i despre bucure\u0219teni, ce tip de promisiuni formuleaz\u0103, dar \u0219i cum se raporteaz\u0103 la adversari, la institu\u021bii \u0219i la regulile jocului democratic. Acest document ofer\u0103 o prim\u0103 radiografie a discursului public al candida\u021bilor la Prim\u0103ria Municipiului Bucure\u0219ti \u0219i la prim\u0103riile de sector, a\u0219a cum apare el \u00een comunicarea online. Analiza nu \u00ee\u0219i propune s\u0103 m\u0103soare popularitatea candida\u021bilor sau \u0219ansele lor electorale, ci s\u0103 surprind\u0103 principalele teme, nara\u021biuni \u0219i strategii de comunicare folosite \u00een campania pentru Bucure\u0219ti. Studiul de fa\u021b\u0103 se concentreaz\u0103 pe post\u0103rile publice&#8230;<\/p>","protected":false},"author":879147,"featured_media":19607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[642,79,604],"tags":[68,600,181,548],"ppma_author":[653,657,655],"class_list":["post-19598","post","type-post","status-publish","format-standard","has-post-thumbnail","category-alegeri","category-bucuresti","category-combaterea-dezinformarii-categorie","tag-alegeri-locale","tag-alegeri-monitorizare-dezinformare","tag-analiza","tag-combaterea-dezinformarii","author-matei-vrabie","author-calin-georgia","author-iosif-prodan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Monitorizarea comunic\u0103rii online a candida\u021bilor la alegerile locale din Bucure\u0219ti - Funky Citizens<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/funky.ong\/en\/monitorizarea-comunicarii-online-a-candidatilor-la-alegerile-locale-din-bucuresti\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monitorizarea comunic\u0103rii online a candida\u021bilor la alegerile locale din Bucure\u0219ti - Funky Citizens\" \/>\n<meta property=\"og:description\" content=\"Autori: C\u0103lin Georgia, Matei Vrabie, Iosif Prodan \u00cen contextul alegerilor locale din Bucure\u0219ti, din data de 7 decembrie, Funky Citizens monitorizeaz\u0103 modul \u00een care candida\u021bii \u00ee\u0219i construiesc \u0219i \u00ee\u0219i transmit mesajele \u00een spa\u021biul digital. Ne intereseaz\u0103 \u00een special ce teme propun, cum vorbesc despre Bucure\u0219ti \u0219i despre bucure\u0219teni, ce tip de promisiuni formuleaz\u0103, dar \u0219i cum se raporteaz\u0103 la adversari, la institu\u021bii \u0219i la regulile jocului democratic. Acest document ofer\u0103 o prim\u0103 radiografie a discursului public al candida\u021bilor la Prim\u0103ria Municipiului Bucure\u0219ti \u0219i la prim\u0103riile de sector, a\u0219a cum apare el \u00een comunicarea online. Analiza nu \u00ee\u0219i propune s\u0103 m\u0103soare popularitatea candida\u021bilor sau \u0219ansele lor electorale, ci s\u0103 surprind\u0103 principalele teme, nara\u021biuni \u0219i strategii de comunicare folosite \u00een campania pentru Bucure\u0219ti. Studiul de fa\u021b\u0103 se concentreaz\u0103 pe post\u0103rile publice...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/funky.ong\/en\/monitorizarea-comunicarii-online-a-candidatilor-la-alegerile-locale-din-bucuresti\/\" \/>\n<meta property=\"og:site_name\" content=\"Funky Citizens\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-21T11:25:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-27T14:12:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/funky.ong\/wp-content\/uploads\/2025\/11\/monitorizare-bucuresti-funky-citizens.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matei Vrabie, C\u0103lin Georgia, Iosif Prodan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matei Vrabie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/funky.ong\\\/monitorizarea-comunicarii-online-a-candidatilor-la-alegerile-locale-din-bucuresti\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/funky.ong\\\/monitorizarea-comunicarii-online-a-candidatilor-la-alegerile-locale-din-bucuresti\\\/\"},\"author\":{\"name\":\"Matei Vrabie\",\"@id\":\"https:\\\/\\\/funky.ong\\\/#\\\/schema\\\/person\\\/0a41392c5a581f5297c6d60ecd74ee67\"},\"headline\":\"Monitorizarea comunic\u0103rii online a candida\u021bilor la alegerile locale din Bucure\u0219ti\",\"datePublished\":\"2025-11-21T11:25:57+00:00\",\"dateModified\":\"2026-05-27T14:12:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/funky.ong\\\/monitorizarea-comunicarii-online-a-candidatilor-la-alegerile-locale-din-bucuresti\\\/\"},\"wordCount\":2268,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/funky.ong\\\/monitorizarea-comunicarii-online-a-candidatilor-la-alegerile-locale-din-bucuresti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/funky.ong\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/monitorizare-bucuresti-funky-citizens.jpg\",\"keywords\":[\"alegeri locale\",\"Alegeri monitorizare dezinformare\",\"analiza\",\"combaterea dezinformarii\"],\"articleSection\":[\"Alegeri\",\"Bucure\u0219ti\",\"Combaterea Dezinform\u0103rii\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/funky.ong\\\/monitorizarea-comunicarii-online-a-candidatilor-la-alegerile-locale-din-bucuresti\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/funky.ong\\\/monitorizarea-comunicarii-online-a-candidatilor-la-alegerile-locale-din-bucuresti\\\/\",\"url\":\"https:\\\/\\\/funky.ong\\\/monitorizarea-comunicarii-online-a-candidatilor-la-alegerile-locale-din-bucuresti\\\/\",\"name\":\"Monitorizarea comunic\u0103rii online a candida\u021bilor la alegerile locale din Bucure\u0219ti - 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