{"id":3131,"date":"2017-03-28T18:49:22","date_gmt":"2017-03-28T15:49:22","guid":{"rendered":"https:\/\/funky.ong\/?p=3131"},"modified":"2026-05-26T17:49:21","modified_gmt":"2026-05-26T14:49:21","slug":"cum-vezi-noul-logo-al-bucurestiului-deseneaza-l","status":"publish","type":"post","link":"https:\/\/funky.ong\/en\/cum-vezi-noul-logo-al-bucurestiului-deseneaza-l\/","title":{"rendered":"Cum vezi noul logo al Bucure\u0219tiului? Deseneaz\u0103-l!"},"content":{"rendered":"

\"\"Prim\u0103ria Bucure\u0219ti pune la b\u0103taie 50.000 lei brut (adic\u0103 aproape 11.000 euro) pentru logo-ul ora\u0219ului. E o ini\u021biativ\u0103, bun\u0103, zicem noi, s\u0103 implici cet\u0103\u021benii cu talent \u00eentr-ale designului s\u0103 fac\u0103 logo-ul ora\u0219ului \u00een care tr\u0103iesc \u0219i s\u0103 aloci o sum\u0103 suficient de mare \u00eenc\u00e2t s\u0103-i atrag\u0103 \u0219i pe cei mai buni. Hai cu Photoshop-ul, hai cu Illustrator-ul (\u0219i cu Paint-ul cine vrea, nu judec\u0103m) sau cu ce lucra\u021bi voi s\u0103 d\u0103m o identitate vizual\u0103 Bucure\u0219tiului! Cine n-ar vrea s\u0103 aib\u0103 \u00een portofoliu c\u0103 a creat logo-ul Bucure\u0219tiului?<\/p>\n

Ca organiza\u021bie care urm\u0103re\u0219te \u00eendeaproape ce face Prim\u0103ria \u0219i ce se \u00eent\u00e2mpl\u0103 \u00een ora\u0219, ne-am bucura (am face \u0219i chef) s\u0103 avem un logo fain, reprezentativ pentru Bucure\u0219ti, viu, care s\u0103 vorbeasc\u0103 de la sine despre spiritul capitalei.<\/p>\n

Pe scurt despre concurs<\/h2>\n

Luate din regulament<\/em><\/p>\n

Perioada de desf\u0103\u015furare a concursului:<\/strong> 20 martie 2017 (ora de publicare a anun\u0163ului) – 20 aprilie 2017, ora 24:00. Perioada de jurizare: 21 aprilie 2017 – 02 mai 2017. Anun\u021barea C\u00e2\u015ftig\u0103torului: 03 mai 2017.<\/p>\n

Ce vrea clientul (briefu’):\u00a0<\/strong>set de caractere cu rol descriptiv care reflect\u0103 istoria \/ cultura \/ via\u0163a ora\u015fului Bucure\u015fti. La realizarea layout-ului grafic aferent LOGO-ului PARTICIPANTUL va folosi culori naturale, autentice, pe c\u00e2t posibil, \u00een coresponden\u021b\u0103 cu reperele identitare ale Capitalei.<\/p>\n

Ce \u0219i cum va puncta juriul:\u00a0<\/strong>1) Relevan\u021ba pentru Tema Concursului; 2) Atractivitate\/Design atractiv; 3) Originalitate (s\u0103 \u00eembine elemente care s\u0103 reflecte tradi\u0163ia istoric\u0103 a Bucure\u015ftiului cu elemente care s\u0103 \u0163in\u0103 cont de tendin\u0163ele actuale); 4) Func\u0163ionalitate (vizibilitate \u015fi lizibilitate, s\u0103 fie u\u015for recognoscibil\u0103, s\u0103 poat\u0103 fi imprimat\u0103 \u015fi pe suprafe\u0163e mici f\u0103r\u0103 s\u0103 piard\u0103 detalii esen\u0163iale etc); 5) Adaptabilitate (s\u0103 permit\u0103 declinarea ulterioar\u0103 a unor brand-uri sectoriale, cum ar fi: Bucure\u015fti cultural, Bucure\u015fti turistic, Bucure\u015fti muzical, Bucure\u015fti sportiv etc);<\/p>\n

Cele 5 criterii vor avea o pondere egal\u0103 \u00een evaluarea fiec\u0103rei lucr\u0103ri. Membrii juriului vor acorda fiec\u0103rei lucr\u0103ri punctaj de la 0 la 20 pentru fiecare criteriu, care \u00eensumate vor reprezenta punctajul total al respectivei lucr\u0103ri. Art. 26 Punctajul maxim care poate fi ob\u021binut de un LOGO \u00een cadrul concursului, denumit punctaj final, este de 100 de puncte \u015fi reprezint\u0103 media aritmetic\u0103 a punctajelor totale ob\u0163inute de la to\u0163i membrii juriului.<\/p>\n

Ce trebuie s\u0103 trimite\u021bi:\u00a0<\/strong>Arhiva \u00een care se va reg\u0103si LOGO-ul va con\u021bine, \u00een mod obligatoriu, urm\u0103toarele elemente: a) Versiunea \u00een culori a LOGO-ului; b) Versiunea alb-negru a LOGO-ului; c) O versiune derivat\u0103 sectorial\u0103 (cultur\u0103, sport, turism, art\u0103 etc); d) Cel pu\u0163in 5 simul\u0103ri ale amplas\u0103rii LOGO-ului pe diverse materiale: afi\u015f publicitar, landing webpage, cover page pe facebook, autoturisme, elemente de signalistic\u0103 stradal\u0103 etc.<\/p>\n

Regulamentul \u0219i formularele de concurs – AICI<\/strong><\/a><\/p>\n

C\u00e2teva sugestii din partea noastr\u0103<\/h2>\n

Mai mult\u0103 transparen\u021b\u0103 \u00een privin\u021ba \u00eenscrierilor<\/strong><\/p>\n

\u00cen regulament, un criteriu pentru validarea c\u00e2\u0219tig\u0103torului (care e cel care a ob\u021binut cel mai mare punctaj): \u201enu a adus la cuno\u015ftin\u0163\u0103 public\u0103, nu a postat\/publicat online sau offline \u015fi\/sau nu a prezentat vreunei ter\u0163e persoane LOGO-ul \u00eenscris \u00een CONCURS \u015fi nu o va face \u00eenainte de desemnarea Participantului Ca\u015ftigator”. \u00cen plus, se specific\u0103 \u0219i c\u0103 respectivul c\u00e2\u0219tig\u0103tor \u201eva respecta \u00een totalitate toate drepturile ORGANIZATORULUI cu privire la LOGO, \u00een cazul \u00een care va fi declarat C\u00c2\u015eTIG\u0102TOR, inclusiv dreptul de a transforma \u015fi\/sau modifica LOGO-ul precum si dreptul de a crea opere derivate \u00een conformitate cu nevoile sale \u015fi de a le folosi \u00een raport cu nevoile sale; h) \u00een\u0163elege faptul c\u0103 ORGANIZATORUL de\u0163ine dreptul exclusiv de a decide asupra modului \u015fi formei \u00een care LOGO-ul va fi adus la cuno\u015ftin\u0163\u0103 public\u0103, precum \u015fi asupra modulului \u00een care acesta va fi prezentat \u00een cadrul altor crea\u0163ii, remunera\u0163ia incluz\u00e2nd toate aceste drepturi;”<\/p>\n

De asemenea, tot \u00een regulament scrie c\u0103, \u00een mod nea\u0219teptat: \u201einforma\u0163iile cu privire la LOGO-urile \u00eenscrise la concurs sunt confiden\u0163iale cu excep\u0163ia informa\u0163iilor despre LOGO-ul care va fi declarat c\u00e2\u015ftig\u0103tor dup\u0103 finalizarea CONCURSULUI.”<\/p>\n

B\u0103nuim c\u0103 pentru o evaluare f\u0103r\u0103 discu\u021bii, organizatorii au ales s\u0103 nu fac\u0103 publice lucr\u0103rile \u00eenscrise \u00een concurs, ci doar lucrarea c\u00e2\u0219tig\u0103toare. Dar, pentru o mai bun\u0103 transparen\u021b\u0103 \u0219i pentru a vedea cum se manifest\u0103 creativitatea bucure\u0219tenilor atunci c\u00e2nd vine vorba de ora\u0219ul lor, ne-ar pl\u0103cea s\u0103 avem la un loc public toate crea\u021biile participan\u021bilor, precum \u0219i punctajele primite de la membrii juriului. Poate pe un site dedicat, poate \u00eentr-o sec\u021biune pe site-ul prim\u0103riei sau, de ce nu, \u00eentr-o expozi\u021bie.<\/p>\n

A\u0219tept\u0103m ca PMB s\u0103 anun\u021be \u0219i\u00a0componen\u021ba\u00a0juriului<\/strong><\/p>\n

\u00cen primul anun\u021b al concursului, era specificat faptul c\u0103 din juriu vor face parte un reprezentant PMB, un reprezentant al Academiei Rom\u00e2ne, directorul Muzeului Bucure\u0219ti, doi reprezentan\u021bi din agen\u021bii de branding \u0219i doi din agen\u021bii de publicitate, un reprezentant al Universit\u0103\u021bii de Arte, un reprezentant al Universit\u0103\u021bii de Arhitectur\u0103, un reprezentant al Uniunii Arti\u0219tilor Plastici \u0219i un sociolog. Acum, c\u00e2nd a fost publicat regulamentul concursului, nu g\u0103sim nici o informa\u021bie concret\u0103 despre juriu, de\u0219i cele dou\u0103 informa\u021bii ar fi trebuit s\u0103 fie publicate simultan (conform art. 4 din HG<\/a>). Pentru transparen\u021ba \u0219i credibilitatea concursului, consider\u0103m c\u0103 este necesar s\u0103 \u0219tim cine decide care va fi logo-ul Bucure\u0219tiului.<\/p>\n

Campanie de promovare a concursului<\/strong><\/p>\n

\u021ain\u00e2nd cont c\u0103 timpul este scurt \u0219i miza important\u0103, ne-ar fi pl\u0103cut s\u0103 avem o campanie de promovare a ini\u021biativei (din nou, foarte bun\u0103!), care s\u0103-i fac\u0103 pe c\u00e2t mai mul\u021bi designeri s\u0103 participe \u0219i solu\u021bia rezultat\u0103 s\u0103 fie una relevant\u0103.<\/p>\n

Partea conceptual\u0103<\/strong><\/p>\n

\u00cen teorie, un proces de branding are \u00een spate un research amplu \u0219i se bazeaz\u0103 pe un concept. \u00cen forma actual\u0103, ni se pare c\u0103 brief-ul e sumar. Ceea ce lipse\u0219te de fapt e pozi\u021bionarea: ce vrem noi s\u0103 spun\u0103 logo-ul despre Bucure\u0219ti? C\u0103 e cel mai frumos, cel mai de\u0219tept, cel mai viu, c\u0103 are o istorie interesant\u0103 sau c\u0103 via\u021ba de noapte e chiar cool? C\u0103 pe toate nu le putem spune printr-un logo. Ce transmitem? E o parte important\u0103 care lipse\u0219te din brief, pentru c\u0103 identitatea unui ora\u0219 nu se rezum\u0103 la simboluri grafice atractive vizual ci, ideal, ar trebui s\u0103 aib\u0103 o poveste \u00een spate.<\/p>\n

Logo-ul vine la pachet cu povestea. Pentru c\u0103 acest lucru nu e clar momentan \u0219i chiar dac\u0103 prim\u0103ria zice c\u0103 vrea doar logo, nu brand \u00een sine, ce v\u0103 suger\u0103m s\u0103 face\u021bi, ca designeri, e s\u0103 g\u00e2ndi\u021bi voi c\u00e2t mai clar conceptul din spate \u00eenainte de a v\u0103 apuca de design – chiar s\u0103-l scrie\u021bi. Lucra\u021bi eventual cu un om de crea\u021bie, face\u021bi research extensiv, inspira\u021bi-v\u0103 din pove\u0219tile Bucure\u0219tiului \u0219i g\u00e2ndi\u021bi-v\u0103 c\u0103 tot ce pune\u021bi acolo trebuie s\u0103 \u00eensemne ceva. Ce e reprezentativ pentru ora\u0219ul nostru? Ce i-ar face pe turi\u0219ti s\u0103 ne viziteze? Care sunt punctele tari ale Bucure\u0219tiului? Dar cele inedite? De ce Bucure\u0219ti \u0219i nu alt ora\u0219 european, cum ne diferen\u021biem? Care vrem s\u0103 fie percep\u021bia la prima vedere a logo-ului? Chiar dac\u0103 nu trimite\u021bi \u00een arhiv\u0103 acest concept, e bine s\u0103-l ave\u021bi \u00een minte atunci c\u00e2nd lucra\u021bi. Spunem din experien\u021b\u0103. \ud83d\ude42<\/p>\n

 <\/p>\n

De la al\u021bii\u00a0adunate<\/h2>\n

Alba Iulia, de exemplu, e primul ora\u0219 din Rom\u00e2nia care are un manual consistent de branding. Se poate consulta here<\/a> \u0219i e un exemplu de cum po\u021bi pune problema.<\/p>\n

Viena tocmai s-a rebranduit turistic anul trecut – g\u0103si\u021bi here <\/a>manualul de branding, identitatea \u0219i povestea din spate, ca la carte.<\/p>\n

Landor despre rebranding-ul ora\u0219ului Melbourne<\/a>.<\/p>\n

Barcelona – city branding<\/a>\u00a0– video<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Prim\u0103ria Bucure\u0219ti pune la b\u0103taie 50.000 lei brut (adic\u0103 aproape 11.000 euro) pentru logo-ul ora\u0219ului. E o ini\u021biativ\u0103, bun\u0103, zicem noi, s\u0103 implici cet\u0103\u021benii cu talent \u00eentr-ale designului s\u0103 fac\u0103 logo-ul ora\u0219ului \u00een care tr\u0103iesc \u0219i s\u0103 aloci o sum\u0103 suficient de mare \u00eenc\u00e2t s\u0103-i atrag\u0103 \u0219i pe cei mai buni. Hai cu Photoshop-ul, hai cu Illustrator-ul (\u0219i cu Paint-ul cine vrea, nu judec\u0103m) sau cu ce lucra\u021bi voi s\u0103 d\u0103m o identitate vizual\u0103 Bucure\u0219tiului! Cine n-ar vrea s\u0103 aib\u0103 \u00een portofoliu c\u0103 a creat logo-ul Bucure\u0219tiului? Ca organiza\u021bie care urm\u0103re\u0219te \u00eendeaproape ce face Prim\u0103ria \u0219i ce se \u00eent\u00e2mpl\u0103 \u00een ora\u0219, ne-am bucura (am face \u0219i chef) s\u0103 avem un logo fain, reprezentativ pentru Bucure\u0219ti, viu, care s\u0103 vorbeasc\u0103 de la sine despre spiritul capitalei.<\/p>","protected":false},"author":1,"featured_media":3141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,79],"tags":[165,164,166],"ppma_author":[650],"class_list":["post-3131","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advocacy","category-bucuresti","tag-logo","tag-logo-bucuresti","tag-primaria-bucuresti","author-admin"],"yoast_head":"\nCum vezi noul logo al Bucure\u0219tiului? Deseneaz\u0103-l! - Funky Citizens<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/funky.ong\/en\/cum-vezi-noul-logo-al-bucurestiului-deseneaza-l\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum vezi noul logo al Bucure\u0219tiului? Deseneaz\u0103-l! - Funky Citizens\" \/>\n<meta property=\"og:description\" content=\"Prim\u0103ria Bucure\u0219ti pune la b\u0103taie 50.000 lei brut (adic\u0103 aproape 11.000 euro) pentru logo-ul ora\u0219ului. E o ini\u021biativ\u0103, bun\u0103, zicem noi, s\u0103 implici cet\u0103\u021benii cu talent \u00eentr-ale designului s\u0103 fac\u0103 logo-ul ora\u0219ului \u00een care tr\u0103iesc \u0219i s\u0103 aloci o sum\u0103 suficient de mare \u00eenc\u00e2t s\u0103-i atrag\u0103 \u0219i pe cei mai buni. Hai cu Photoshop-ul, hai cu Illustrator-ul (\u0219i cu Paint-ul cine vrea, nu judec\u0103m) sau cu ce lucra\u021bi voi s\u0103 d\u0103m o identitate vizual\u0103 Bucure\u0219tiului! Cine n-ar vrea s\u0103 aib\u0103 \u00een portofoliu c\u0103 a creat logo-ul Bucure\u0219tiului? Ca organiza\u021bie care urm\u0103re\u0219te \u00eendeaproape ce face Prim\u0103ria \u0219i ce se \u00eent\u00e2mpl\u0103 \u00een ora\u0219, ne-am bucura (am face \u0219i chef) s\u0103 avem un logo fain, reprezentativ pentru Bucure\u0219ti, viu, care s\u0103 vorbeasc\u0103 de la sine despre spiritul capitalei.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/funky.ong\/en\/cum-vezi-noul-logo-al-bucurestiului-deseneaza-l\/\" \/>\n<meta property=\"og:site_name\" content=\"Funky Citizens\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-28T15:49:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T14:49:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/funky.ong\/wp-content\/uploads\/2017\/03\/poster.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1177\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Funky Citizens\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Funky Citizens\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/funky.ong\\\/cum-vezi-noul-logo-al-bucurestiului-deseneaza-l\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/funky.ong\\\/cum-vezi-noul-logo-al-bucurestiului-deseneaza-l\\\/\"},\"author\":{\"name\":\"Funky Citizens\",\"@id\":\"https:\\\/\\\/funky.ong\\\/#\\\/schema\\\/person\\\/6b8d5f90298963739c2ff1f1ff5290b0\"},\"headline\":\"Cum vezi noul logo al Bucure\u0219tiului? 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